Search engine optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Two types of SEO (search engine optimization)

• On page- On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to improve search engine ranking and visibility. This can involve optimizing both the content and HTML source code of pages on a site. 

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